Housing Benchmark Intelligence, LLC (“Housing Benchmark,” “we,” “us,” or “our”) operates the Housing Benchmark website and related calculators. This Privacy Policy explains what information we collect, how we use it, and the choices you have.
1. Who we are
Housing Benchmark provides free mortgage and housing decision tools prefilled with local market data. Our contact email for privacy questions is privacy@housingbenchmark.example.
2. Information we collect
We aim to collect as little personal information as reasonably needed to run the site.
- Information you provide. If you email us or use a contact form, we receive the details you choose to send (such as your email address and message).
- Calculator inputs. Loan amounts, rates, and similar figures you enter are used in your browser to show results. We do not require an account to use the calculators.
- Technical and usage data. Like most sites, we may automatically receive IP address, browser type, device type, referring URL, pages viewed, and approximate location derived from IP. This may be collected through server logs or analytics tools.
- Cookies and similar technologies. We and our partners may use cookies, pixels, or local storage for essential site functions, analytics, and advertising (including Google AdSense, when enabled).
3. How we use information
We use information to:
- Operate, maintain, and improve the website and calculators
- Understand aggregate traffic and performance
- Respond to inquiries you send us
- Detect abuse, secure the site, and enforce our Terms
- Show advertising, where applicable, including interest-based ads through partners such as Google
- Comply with law and protect our rights
4. Advertising and Google AdSense
We may use Google AdSense or similar services to display ads. Third-party vendors, including Google, may use cookies or similar technologies to serve ads based on your prior visits to this site or other sites. You can learn more and manage ad personalization through Google’s ad settings and industry tools such as the Network Advertising Initiative opt-out page. Disabling cookies may limit some site or ad features.
5. Analytics
We may use analytics providers to understand how visitors use Housing Benchmark (for example, which pages are viewed). These providers may set cookies and process usage data on our behalf under their own privacy policies.
6. How we share information
We do not sell your personal information. We may share information with:
- Service providers who help us host, analyze, secure, or operate the site
- Advertising partners (such as Google) when ads are shown
- Professional advisers, or authorities, when required by law or to protect rights and safety
- A successor entity if we are involved in a merger, acquisition, or asset sale
7. Data retention
We keep information only as long as needed for the purposes described above, unless a longer period is required by law. Message correspondence is retained as needed to respond and maintain business records.
8. Security
We use reasonable administrative and technical measures to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Children’s privacy
Housing Benchmark is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will take appropriate steps to delete it.
10. Your choices and rights
Depending on where you live, you may have rights to access, correct, delete, or restrict certain processing of personal information, or to opt out of certain advertising. To make a request, email privacy@housingbenchmark.example. You can also control cookies through your browser settings and ad-preference tools described above.
11. International visitors
If you access Housing Benchmark from outside the United States, you understand that information may be processed in the United States or other countries where our providers operate.
12. Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. Continued use of the site after an update means you accept the revised policy.
13. Contact
Questions about this Privacy Policy: privacy@housingbenchmark.example
Housing Benchmark Intelligence, LLC